Typografeion
Typografeion, 2019
Type
TVC
Key Responsibilities:
· Team Management · Communication
· Directing · Post Production
The vision of the Typografeion restaurant is to promote Greek hospitality. The restaurant’s cuisine brings elements of Greek cuisine through a modern approach, using pure, seasonal raw materials, thus combining quality food with entertainment.
The philosophy of Typografeion is respect for our visitor, with our unlimited love for gastronomy, care for him and the excellent quality of Greek raw materials.
Our approach for the commercial of the restaurant in Chania’s old town was centered on capturing the essence of Typografeion’s philosophy. Given its prime location, where hundreds of visitors pass by daily, our aim was to showcase the unique experience that patrons can expect when they choose to dine or enjoy a drink at the establishment.
To achieve this, we opened the commercial with iconic shots of the picturesque old town of Chania, providing viewers with a visual taste of the beautiful surroundings that the restaurant is situated in. This not only highlights the restaurant’s location but also serves to pique the curiosity of potential patrons.
Our focus was on highlighting the distinctive features of Typografeion, its warm and welcoming atmosphere, exceptional cuisine, and refreshing drinks. Through carefully selected visuals, we aimed to convey the restaurant’s unique charm and showcase its authentic Greek flavours and daily music nights.
Overall, our goal was to create a commercial that effectively communicates the essence of Typografeion’s philosophy, highlighting its location, atmosphere, and culinary offerings and ultimately entice potential patrons to visit the restaurant.
Case analysis
Based on the feedback received on Facebook, the commercial for Typografeion’s restaurant in Chania’s old town has been well-received by viewers. The video has gained over 20.9k views, with 360 reactions and many comments from users. The positive response to the commercial suggests that it has been an effective marketing tool for promoting the restaurant and attracting more customers.
Client: Typografeion
Director: Yannis Kritikos
D.O.P.: Platon Yannakakis
Sound Engineer-Sound Mixing: Christos Houssos
Editing: Yannis Kritikos
Musician: Wieruszka Kidżeski
Actors: Sissi Damoulaki, Eleftheria Archontaki, Manos Chatzakis, Stratos Baxevanis, Filitsa Stavroulaki, Antonis Tsirantonakis
Typografeion, 2019
